Tata AIA Life Insurance Co. Ltd. (Tata AIA), one of India’s leading life insurers,
has declared a bonus of INR 1,465 crores for Participating (PAR) policyholders for the financial year 2024 The bonus payout announced is the highest ever paid by the Company, showcasing an increase of
24% over the INR 1,183 crore bonus announced in FY23.
Tata AIA’s strong investment management capabilities and robust risk management practices have
consistently resulted in higher bonuses for participating policyholders. This is also one of the reasons
that the company enjoys the trust of its consumers, as it continues to renew its policies. During
FY24, Tata AIA achieved industry-leading Persistency performance (based on premium), ranking #1 in 4
cohorts – 13th Month (89.40%), 25th Month (80.70%), 37th Month (75.00%) and 49th Month (73.10%).
The persistency ratio indicates the percentage of policyholders who renew their life insurance policy every
year, demonstrating their loyalty and trust in the brand.
Kshitij Sharma, Executive Vice President and Appointed Actuary, Tata AIA, said, “We are delighted to
deliver yet another year of excellent performance of bonus payout in our participation policies. Tata AIA’s
record bonus announcement underscores our commitment to rewarding our policyholders for their trust.
Providing superior returns to our policyholders is our continuous endeavor, enabling our consumers to
live a fikar-free life and fulfill their aspirations towards their loved ones.”
Tata AIA offers a range of Participating products that help consumers accumulate wealth or earn
income, to secure their families and fulfill their aspirations. These products offer life insurance cover,
income, as well as regular or lump-sum benefits in the form of bonuses. Consumers can grow their
investments through these solutions without taking any risks associated with market-linked
investments.
One such product is the Tata AIA Smart Value Income Plan, which allows policyholders to receive
a cash bonus as early as one week from purchasing a policy, along with life cover. Moreover,
policyholders can choose the sub-wallet option, wherein they can park the cash bonus received and earn
interest on the same. The product provides the option of receiving income till 100 years of age.
Tata AIA’s investment philosophy reflects an unwavering commitment to policyholders, focusing on
delivering superior, consistent, and risk-adjusted long-term returns, driven by a bottom-up stock-picking
strategy. The Company has built a well-defined research framework with a long-term view to ensure
continuous value for its consumers. This has enabled it to double its Assets Under Management (AUM)
INR. 1 Lakh crores in less than 3 years. Notably, 91% of the rated AUM of Tata AIA is rated 4 star or 5
stars on a 5-year basis as
- of March 31, 2024, by Morningstar Ratings*, highlighting the quality of the
- investment portfolio.
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