New range of Room Air Conditioners by Hitachi for the new-age consumers. The consumer of the new informed world has evolved and is full of energy, passion and positivity.
This New Bharat’s new-age consumer aspires for innovative product offerings, leading to convenience and comfort. In its endeavor to offer ultimate ease and comfort to the consumer of the new informed world, Johnson Controls-Hitachi Air Conditioning India Ltd. has today announced the launch of its super exciting range of new-age Room Air Conditioners
for 2021.
Inspired by nature and its Japanese roots, the new aesthetically appealing and premium looking product lineup includesHitachi Cooling and Heating’s first ever Ambience light which allows consumers to perfectly tune-in with their desired temperature and comfort level, a new stunning ‘iconic wave design’ that is inspired by naturally existing wave form and Hitachi’s fusion line which is inspired by the Japanese Kintsugi art.
The company also introduced new airCloud Home app for its Wi-Fi enabled ACs withsmart geo fencing feature andvoice commandand a plethora of other futuristic air conditioning products and technologies.
In its expanded product portfolio, Hitachi Cooling & Heating India offers innovations that offer unparalleled indoor experience and add comfort to the life. From premium looking, technologically advanced Room ACs, SET-FREE mini (VRF based) & Cassette models for premium residential and smaller commercial spaces, to highly efficient SET-FREE Sigma (VRF System) & latest Ductable air conditioning type models for large commercial buildings, the company offers pathbreaking products that meet everyone’s diverse requirements.
Inspired by the ever-changing seasons, company has introduced Hitachi’s first ever Ambience light in this year’s super exciting product range. Ambience light is an immersive display on the ac which allows consumers to perfectly tune-in with their desired temperature and comfort level.
With the Ambience light feature, consumers can easily know their surrounding ambience ranging from cold, comfort to warm. This feature has 3 specific colors- cool blue for cool ambience, comfort green for comfort ambience and warm red for warm ambience.
Ambience light offers ultimate flexibility and comfort for consumers to set their preferred ambience easily in just one glance.
For those who want something extra, Hitachi has launched a new series called the X series. We have picked the most advanced and high-tech features and technologies to curate the models of our X series for those customers who are looking for something that is priceless yet not price-conscious and delivers the best quality and performance.
In order to bridge the gap of accessibility of Room AC (RAC) in Tier 2 and 3 towns, the company plans on strengthening its retail outreach (10,000+ retail touch points) and introducing multiple finance schemes and warranty offers.
With this new product range and brand communication for 2021, Hitachi Cooling and Heating India is set to address the inherent consumer needs and will be driven by a strong sales & marketing push across the country, brand promotion in local languages and channel advocacy. The new product line-up for 2021 is available across all leading retail stores and on leading e-commerce portals.
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