“Entering the ranking for the first time this year and claiming the title of the world’s 5th
strongest brand, is Indian telecoms giant, Jio, with a BSI score of 91.7 out of 100 and the elite
AAA+ brand strength rating.
Despite only being founded in 2016, Jio has quickly become the largest mobile network
operator in India and the third largest mobile network operator in the world, with almost 400
million subscribers.
Renowned for its incredibly affordable plans, Jio took India by storm through offering 4G to
millions of users for free, simultaneously transforming how Indians consume the internet –
known as the ‘Jio effect’.
The dominance of the brand across the nation is evident from the results from Brand Finance’s
original market research.
Jio scores highest in all metrics – consideration conversion, reputation, recommendation, word
of mouth, innovation, customer service and value for money – compared to its telecom
competitors in India. The brand has no major weaknesses within the sector, and unlike other
telecoms brands globally, Jio has shown that it has broken the mould, and enjoys genuine
affection from consumers.
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