IndusInd Bank as a part of its association with ICC for the second year in a row, leveraged the premium Anthem Buddies program at the ongoing ICC Men’s T20 World Cup 2024 in USA and West Indies. Through this program, the Bank provided an opportunity for all cricket enthusiasts to access a once-in-a-lifetime opportunity for their children to accompany the teams walking out onto the field for the national anthems.
To expand the ambit of opportunity to a larger audience for the Anthem Buddies program, IndusInd Bank rolled out a contest on its digital platforms, wherein the parents had to submit their responses for participation. From the entries received through the social media contest, select entries were chosen by the jury basis the uniqueness of the Cricket slogans that were filled by the parents submitting the entries.
IndusInd Bank had collaborated with ICC for the Anthem Buddies program even for the ICC Men’s Cricket World Cup 2023 wherein they had received an overwhelming response and created memorable moments for 1440 children and their respective parents over 48 matches across 10 Indian cities fostering a sense of shared enthusiasm for the sport.
Mr. Soumitra Sen, Head – of Consumer Banking and Marketing, at IndusInd Bank, said: “At IndusInd Bank, we believe in the power of sports to unite communities and inspire the next generation. After the overwhelming success of the Anthem Buddies Programme during the ICC Men’s Cricket World Cup 2023, we were pleased to be able to anchor this again. Through the ICC Men’s T20 World Cup 2024 Anthem Buddies program, we aim to create lasting memories for parents and their children, offering them a unique opportunity to stand alongside their cricketing heroes and create an unforgettable experience.”
ICC Chief Commercial Officer, Anurag Dahiya, said “ICC events provide numerous opportunities for brands to engage with their audiences and the ICC Men’s T20 World Cup Anthem Buddies Programme is a standout brand activation initiative. Walking out alongside the world’s best cricketers is a once-in-a-lifetime opportunity. We saw its tremendous success in India in 2023, and it is as impactful right now in the West Indies and USA.”
Some of the parents of the kids who were part of IndusInd Bank’s Anthem Buddies program were exhilarated to share their experiences as follows:
Mr. Ganesh Narayanan, the customer of IndusInd Bank and parent of Pranav Ganesh, shares his experience with his son being part of the Anthem Buddies program, “Immense gratitude to the Bank for this unforgettable experience for allowing my son to walk, meet and hold hands with his cricket heroes. Goosebumps to date.”
Mr. Alpesh Patel, the customer of IndusInd Bank and parent of Tej Patel, shares his experience of his son being part of the Anthem Buddies program, “We are grateful for the opportunity provided by the IndusInd Bank Anthem Buddies Program. Our son was thrilled to pair up with a player from the Indian cricket team and stand on the field for the national anthem for the India vs. USA match. This program is a wonderful initiative that creates lifelong memories and fosters a strong sense of national pride. Thank you, IndusIndBank and the organizers, for this unforgettable experience!”
Mr. Suresh Pasumarty, a customer of IndusInd Bank, cricket fan, and parent of Pranav TejasPasumarty, shares his experience of his son being part of the Anthem Buddies program, “We are thankful to IndusInd Bank for providing this once-in-a-lifetime opportunity to our kids to meet the cricketers and walk with them for the National Anthem ceremony. This will be a moment that will always be cherished by the kid.”
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